Beer league. Big energy. New Jersey forever.

Pucks N Hosers is a beer league hockey team from New Jersey with a love for ice and loud guitars. The brief? Create a team identity that gives a nod to Guns N’ Roses without feeling like cosplay. So we built a custom badge logo inspired by the band’s iconic mark, swapping guns for hockey sticks and roses for pucks, and gave it that gritty, frozen-over edge it needed to skate on its own.

From there, we built a full logo system for merch, hoodies, hats, and tees, complete with alternate marks and a version that proudly reps the outline of the state. We capped it off with custom home and away uniforms designed to look good under arena lights or bar lights. It’s not just a team anymore. It’s a brand, born in Jersey, fueled by beer, and powered by punk rock energy.