BRAND STRATEGY · VISUAL IDENTITY · CULTURAL FORENSICS · STRANGE FINDINGS · RESTRAINT IS THE AESTHETIC ·
BRAND STRATEGY · VISUAL IDENTITY · CULTURAL FORENSICS · STRANGE FINDINGS · RESTRAINT IS THE AESTHETIC ·
BRAND STRATEGY &
“Strange.”
Find it.
Keep it.
DESIGN STUDIO
THE BELIEF
Your brand already has the strange thing. The specific, uncomfortable, true thing that makes you worth noticing. Most studios help you sand it down. We won't.
SELECTED WORK
04 STUDIES
01 / MAKE
Brand Strategy, Identity & Packaging — Wellness
Gallant
A performance wellness brand built from scratch for a high-profile founder. The CBD category was saturated — overhyped, underperforming, and visually indistinguishable. The brief was to cut through without adding to the noise.
Cultural Reference
Reference: Tribal form studies
Body as identity source
The strange thing: The co-founder's body was the brief. His tribal markings, his Tulsa roots, his physicality — the identity was already drawn. We just had to find it.
02 / MAKE
Brand Strategy, Identity & Website — Finance
Bar Capital
A Wall Street firm with real credibility and a brand that looked like every other player in the space. Safe, muted, forgettable. They were built for what comes next in finance. Their brand said nothing of the sort.
Cultural Reference
Reference: Blade Runner 2049 — Cinematic modular grid
The strange thing: They weren't built for the past of finance. They were built for what comes next. Most firms hide that ambition. We made it the entire visual language.
03 / MAKE
Brand Identity, Packaging & Website — Food & Beverage
Abuelitos
A founder with a legacy to honor and a product ready for shelves — but no name, no identity, no visual system. Built everything from the ground up: naming, strategy, identity, packaging, and digital.
Cultural Reference
Reference: The grandfather as
visual anchor, Heritage as design
The strange thing: The brand wasn't about the sauce. It was about the person who inspired it. The grandfather. The silhouette. The feeling of a kitchen that smelled like home.
Strange Findings
What we notice when we stop looking away
Mar 2026.
No. 01
Coming.
The brand you're hiding is the one they want.
No. 02
No. 03
Why restraint is harder than volume.
Coming.
MAKE
Build a brand from its foundation up.
Brand Strategy & Identity
Strategy Only
Identity Only
MARK
Bring a brand to life in the world.
Package & Label Design
Campaign & Creative Direction
Website & Mobile Design
Not sure which one you need? Start with a Strange Audit. Begin here →
If something
landed,
that's the signal.
We're selectively taking on engagements for Spring 2026.
We work with founders. If you need to route this through a procurement team, we're probably not the right fit.